Logistics Industry Triumph

Date: September 26, 2024
Industry: International Shipping & Logistics

Overview

In early 2022, a global shipping and moving company reached out to Apex Ranker with a pressing challenge: their online presence had plateaued. Despite partnerships with some of the biggest names in the logistics industry, their digital visibility remained stagnant. The company operated in over 200 countries, but their organic growth didn’t reflect that scale.

With just 5,000 organic visitors per month, 3.95K average clicks, and 314K impressions, their website was far from reaching its full potential.

In May 2022, a significant dip in rankings and organic traffic added urgency to the situation, prompting the business to seek a comprehensive SEO solution that could breathe life back into their online performance.

The Challenge

• Stagnant traffic despite brand credibility

• A steep drop in rankings in May 2022

• Poor keyword targeting and under-optimized content

• Limited visibility for high-intent search terms

• Backlink profile lacking quality and relevance

The company needed a partner who could take ownership of their SEO efforts across technical, on-page, and off-page areas — and deliver measurable results.

Our SEO Strategy

Apex Ranker began with a deep-dive audit of the website, uncovering technical issues, keyword misalignment, and content gaps. From there, we built a holistic SEO roadmap tailored specifically to their niche.

1. On-Page Optimization

• We discovered the website was targeting unrelated or overly broad keywords.

• Realigned focus toward niche-relevant, high-converting keywords based on searcher intent.

• Addressed keyword cannibalization and added semantic keywords where gaps existed.

• Enhanced metadata, internal linking structure, and page experience metrics.

2. Content Strategy

• Performed a comprehensive content gap analysis against top-performing competitors.

• Optimized existing pages with enriched, intent-matching copy.

• Developed a content calendar with blog topics designed to support transactional pages and improve authority.

• Balanced the use of short-tail and long-tail keywords for better topical relevance and coverage.

3. Authority Link Building

• Executed a manual outreach campaign targeting real blogs and industry-specific publishers.

• Secured placements on niche-relevant domains with verified organic traffic.

• Strengthened domain authority and helped key pages climb search rankings faster.

The Results

Traffic Growth:
From June to October 2022, monthly organic traffic grew from 5,000 to over 16,000 visitors — a 150%+ increase in just five months.

Keyword Growth:

• In June 2022: ~5,000 organic keywords ranked.

• By January 2023: Over 10,000 keywords ranked.

• Keywords ranking in positions 1–3 on Google grew from under 100 to 169.

Link Profile Improvement:

• Referring domains increased from 384 to 851, improving the site’s trustworthiness and SEO momentum.

This surge in visibility not only brought more traffic but also translated into consistent inbound leads, especially for high-ticket shipping services.

Collaboration & Customization

The client was actively involved throughout the process. Thanks to a flexible budget, we went beyond basic optimization and delivered an advanced competitor analysis, custom content plans, and full-funnel SEO implementation.

Our transparent communication and strategic execution helped turn around their organic performance, and they’re continuing to scale steadily.