SaaS Cyber Tech Expansion

Date: June 2, 2025

Client Profile

A US-based provider of cloud-based eDiscovery, litigation support, and data governance solutions sought to strengthen its online presence in the competitive legal tech market. Serving law firms, corporations, and government agencies with a secure, AI-powered SaaS platform, the client aimed to rank for high-intent keywords and build trust among legal professionals.

Challenges

When Apex Ranker began the engagement in June 2022, the client faced significant hurdles:

• Intense Competition: The legal tech and eDiscovery niche was dominated by established players, making it difficult to gain search engine visibility.

• High-Intent Keywords: Ranking for competitive terms like “eDiscovery software” and “legal discovery platform” was critical but challenging due to rival dominance.

• Strict Compliance Needs: All SEO efforts had to adhere to stringent cybersecurity and data protection standards, ensuring content and optimizations maintained trust and accuracy.

• Skeptical Audience: Legal professionals, often resistant to new technology, required authoritative, trustworthy content to drive engagement and conversions.

The client’s website struggled with:

• ~1,200 monthly organic visits and only 906 ranking keywords, with just 13 in Google’s top 3.

• A Domain Rating (DR) of 35 and only 221 referring domains, reflecting low authority.

• Technical issues, including poor Core Web Vitals, slow load times, and indexation problems.

Apex Ranker’s Strategy

Apex Ranker deployed a comprehensive, fully managed SEO campaign to address these challenges, integrating on-page optimization, technical SEO, link building, and content strategy.

On-Page SEO

Apex Ranker revamped the website’s on-page elements to target legal tech keywords:

• Optimized meta titles, descriptions, and headings for high-intent terms.

• Restructured key landing pages, such as the eDiscovery solutions page, to align with searcher intent and include clear calls-to-action.

• Incorporated semantic keywords to enhance relevance and improve click-through rates.

Technical SEO

A thorough audit identified critical issues:

• Improved Core Web Vitals by optimizing page speed, responsiveness, and stability.

• Ensured full HTTPS security and refined robots.txt and XML sitemaps for better crawlability.

• Added structured data (e.g., software and service schema) to enhance search snippets.

• Resolved indexation issues to ensure all pages were visible to Google.

These fixes improved site performance, user experience, and search engine trust, critical for the legal tech audience.

Off-Page SEO & Link Building

To boost domain authority, Apex Ranker executed a strategic link-building campaign:

• Acquired 10.8K new backlinks and 363 new referring domains through white-hat methods.

• Secured links from legal tech publications, cybersecurity blogs, and SaaS review sites via guest posts and niche edits.

• Focused on quality, ensuring backlinks were relevant and from high-authority sources.

This expanded the client’s backlink profile, signaling credibility to search engines.

Content Strategy

Apex Ranker crafted a content plan to engage the skeptical legal audience:

• Developed data-driven content like “eDiscovery Compliance Checklist” and “Litigation Support Tools Guide” to address pain points and educate prospects.

• Targeted both informational and commercial keywords to capture users at all funnel stages.

• Ensured all content reflected the client’s cybersecurity credentials and compliance standards, building trust and thought leadership.

Key Results (June 2022 – March 2025)

Apex Ranker’s strategy delivered transformative results across all SEO metrics:

• Domain Authority Growth: Domain Rating increased from 35 to 44, driven by a 164% rise in referring domains (221 to 855) and a net gain of 10.8K backlinks.

• Keyword Expansion: Total ranking keywords grew to 1,661, with 54 in top 3 positions and 217 on page one, capturing high-value legal tech terms.

• Traffic Surge: Monthly organic visits more than doubled to ~2,663, with traffic value rising from $2.6K to $8.3K, reflecting high-intent visitors.

• eDiscovery Solutions Page Success:

  • Backlinks: 4 to 49 (+45).

  • Referring Domains: 4 to 40 (+36).

  • Organic Keywords: 48 to 108 (+60), with 30 in top 3.

  • Monthly Traffic: 35 to 190 (+155).

  • Traffic Value: $200 to $1,300 (+$1,100).

Organic Traffic Trend

Organic traffic grew steadily from 1,200 to 2,572 monthly visits. A temporary dip (October 2023 – February 2024) occurred during a strategic site redesign, but Apex Ranker ensured a swift recovery by implementing 301 redirects and preserving link equity. By March 2024, traffic surpassed pre-redesign levels and continued to climb.

Top Ranking Keywords (eDiscovery Page)

The eDiscovery solutions page secured first-page rankings for high-intent keywords:

These rankings positioned the client alongside industry leaders, driving qualified traffic and enhancing credibility.

Conclusion

Apex Ranker’s strategic SEO campaign transformed the client’s online presence, establishing them as a trusted authority in the legal tech market. By combining on-page excellence, technical precision, authoritative link building, and targeted content, Apex Ranker delivered sustainable growth in rankings, traffic, and conversions. The eDiscovery solutions page became a lead-generation powerhouse, capturing high-intent prospects in a competitive niche. Ready to elevate your SaaS or legal tech business? Contact Apex Ranker to drive measurable SEO success and outrank the competition.